Über die Partnerschaft mit RESET, das erweiterte Director-Roster – und warum Lipstick ein hybrider Formel-1-Motor für die Zukunft des Films ist.

Strasser: „Wer Angst vor KI hat, hatte wahrscheinlich auch Angst vor Photoshop. Oder elektrischen Zahnbürsten.“

Oscar winner Brady Corbet and Cannes Lions veteran Sebastian Strasser meet to talk AI, authorship, and the future of cinema — agreeing that tech won’t replace vision, only expose who never had one.

Strasser: “AI might know the word ‘cinematic’. But it has no idea how to give you goosebumps.”

In the new #WhatsNextCreatives, Sebastian Strasser takes aim at today’s ad industry: brands that forgot how to dream, agencies chasing trends instead of making them. He argues AI won’t kill creativity — it might just force it back to life.

Paris was the ignition point: Lipstick joining forces with HENRY to unleash a new AI roster. The result? Campaigns like Renault’s R5 Revolution and Vodafone’s Rhythm of Life — proof that when high-end craft meets AI firepower, the industry shifts gears. From this launchpad, Lipstick is now racing into the UK, US and beyond.

At the Culture Next Conference, Sebastian Strasser sat down to talk about something that already feels less like theory and more like the future: Artificial Creativity. With Vodafone’s fully AI-generated campaign Rhythm of Life as backdrop, the conversation turned raw and real — what happens to a director’s role when every frame is machine-made? Where does human vision end and algorithmic invention begin? And what kind of films will we be watching tomorrow, when storytelling meets synthetic imagination?

What happens when a commercial is made with zero real pixels? Sebastian Strasser and Lipstick just did it — Vodafone’s Rhythm of Life, the world’s first fully AI-created spot. Every face, every set, every camera move: generated, not shot. In this talk, Strasser reveals the chaos, beauty, and shock of building a film entirely inside the machine — and why this is only the beginning.